Meet Angie & Amy – The Heart Behind The Good Tree
How it all began
Friends turned business partners
What started as a small side project between friends — Angie and Amy — has grown into a mission to bring beauty, encouragement, and connection into people’s homes. The Good Tree was born out of their shared love for meaningful gifts, home décor, and helping others find that just-right piece that makes a house feel like home.
With backgrounds in retail, design, and customer service, Angie and Amy bring years of experience and a passion for creating a welcoming, inspiring shopping experience. Their eye for detail and heart for people come through in every part of the store.
From humble beginnings creating personalized gifts and curated baskets out of Amy’s home, The Good Tree has grown into a well-loved boutique in Franklin, Tennessee. Today, the store offers a curated mix of home décor, gifts, and locally inspired treasures — along with a beautiful apparel boutique.
The apparel line was a natural next step for The Good Tree — offering style for your home, and style for you. The clothing selection carries the same thoughtful approach customers have come to love, blending everyday comfort with effortless style.
Our Mission
The mission remains simple: to offer more than products — to offer encouragement, connection, and joy. Whether it’s helping a customer find the perfect gift, wrapping a basket for a new homeowner, or styling an outfit that makes someone feel confident and beautiful, The Good Tree continues to be about relationships and celebrating life’s special moments.
Why The Good Tree?
Our name was inspired by Colossians 2:7
"Let your roots grow down into Him, and let your lives be built on Him.”
This verse is the heart behind what we do — a reminder to stay rooted in faith, grow in love, and share goodness with everyone who walks through our doors.
